The first of its kind in the luxury sphere

The first of its kind in the luxury sphere

The first of its kind in the luxury sphere

January, 2020

Biodynamic Egyptian Giza Cotton underwear—a classic clean look with a clear conscience to follow.

Biodynamic Egyptian Giza Cotton underwear—a classic clean look with a clear conscience to follow.

SHOP UNDERWEAR

Genuinely committed to sustainability, we look for every way to ensure an honest process.

This MCM yarn is not only the strongest but also the finest available. Knitting up to NE 120/01, there is no organic biodynamic yarn at this thread count. It’s a truly advanced fabrication that molds to your body while taking pressure off the environment.

Biodynamic cotton is farm-grown in Damietta, Egypt, where it’s cultivated in an ecosystem of plants, animals and soil. They all support each other and balance the whole through natural relationships. In order to be considered biodynamic, this process must meet a farm standard that considers each aspect of a harvest: the Demeter Farm Standard.

In the U.S., Demeter provides the legal definition of Biodynamic through its mark of certification. It maintains the core principle that a farm is an integrated living organism.

MCM Underwear

62% less primary energy demand than conventional cotton farming

91% less blue water consumption than conventional cotton farming

DYING + PRODUCTION METHODS

The dyes and chemicals we are using are organic, GOTS certified. No hazardous chemicals, the discharge does not harm the environment.

A high level of quality control and laboratory strength testing ensure the highest quality garments.

MCM Underwear

Fabrics are washed in non-hazardous, GOTS-certified dye

MCM Underwear

Laboratory strength quality control testing

Computer-generated cutting efficiently to arrange garment pieces to minimize waste.

MCM Underwear
MCM Underwear
MCM Underwear
MCM Underwear

PACKAGING

We focused our efforts down to the very packaging: reusable, biodegradable EVA pouch with an FSC-certified, recycled paper hangtag.

MCM Underwear
MCM Underwear

Let’s take a look at some of the details:

Statistics from the Textile Exchange Quick Guide To Organic Cotton: