MCM x Dubai Fashiontainment Show:
A Fusion of Fashion, Culture, and the Arts

MCM x Dubai Fashiontainment Show:
A Fusion of Fashion, Culture, and the Arts

MCM x Dubai Fashiontainment Show:
A Fusion of Fashion, Culture, and the Arts

May, 2023

A performance for the ages, MCM’s Fashiontainment Show in Dubai invited guests on a conceptual journey commemorating MCM’s heritage from past to future.

Male Influencer dressed in MCM Denim Jacket holding a Visetos Pouch
Sami Slimani

A performance for the ages, MCM’s Fashiontainment Show in Dubai invited guests on a conceptual journey commemorating MCM’s heritage from past to future.

Known for its cultural innovation, modernism, and vibrant energy, Dubai was naturally the place to celebrate MCM’s DNA alongside our global community.

Dew Sisters at Dubai Fashiontanment Show dressed in MCM

Dew Sisters

Deema Al Asadi at Dubain Fashiontanment Show dressed in MCM

Deema Al Asadi

A celebration of the arts. Inspiring vocals and sensational dance moves accompanied a preview of the new Cyber collection.

Ambiguous Dance Company performing at Dubai Fashiontanment Show

Ambiguous Dance Company

The lively and dynamic performance featured renowned singer Sohyang and the notorious Ambiguous Dance Company.
Sohyang performing at Dubai Fashiontanment Show

Sohyang

Ambiguous Dance Company performing at Dubai Fashiontanment Show

Ambiguous Dance Company

The show concluded with an exclusive VIP event at the MCM boutique inside the iconic Dubai Mall.

Notable guests included Alex from @supercarblondie, Zeynab El Helw, Deema Al Asadi, Ola Farahat, Sami Slimani, Kris Fade and the Twins Hadban who were styled in MCM’s latest collections.
Twins Hadban at Dubai Fashiontanment Show dressed in MCM

Mohammed & Humaid Hadban of the Twins Hadban

MCM is very grateful that the Dubai Mall allowed us to produce this spectacular performance. The cultural Zeitgeist has been a continuous inspiration for the brand through music & the arts since 1976, and we’re thrilled about how this came together to create a joyful moment for fans around the world.”

— Sabine Brunner, Global Commercial and Brand Officer
Mrs. Sung Joo Kim and other attendees in front of MCM Dubai Store