Legal Terms

COOKIE AND INTEREST-BASED ADVERTISING POLICY

When you visit the Site, we collect data through the use of cookies on your computer and Internet connection, such as the IP address of your computer and/or Internet service provider, the date and time you access the Site, the Internet address of websites from which you link to our Site, the computer technology you are using and your movements and preferences on our Site. We may also use such cookies to collect information in connection with future visits to the Site (such as to remember your username and password), to recognize you as a previous visitor, and to track your activity on the Site. You may set your browser to notify you when a cookie is sent or to refuse cookies altogether, but certain features of the Site might not work without cookies.

We may also use other technologies such as Internet tags, web beacons, and navigational data collection tools. We use such data primarily in order to: administer, protect, and improve our Site and our systems; better understand the preferences of our Site visitors; identify server problems; compile aggregated statistics about Site usage; help personalize your experience on our Site; and personalize offers. We may combine data gathered through cookies and other tracking technologies with other personal information, although when we do, we treat all such data as personal information for purposes of this Privacy Policy.

This site also uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). Google Analytics uses cookies to help us analyze your use of the Site, compiling reports on Site activity and providing other services relating to Site activity and Internet usage. Use of this information helps us better understand what users are seeking and helps us identify potential navigation issues. For more information or to opt-out using the Google Analytics opt-out browser add-on, see “How Google uses data when you use our partners’ sites or apps” and “Google Analytics and Privacy”.

INTEREST-BASED ADVERTISING POLICY

We work with third-parties such as ad networks and other advertising companies that use their own tracking technologies (including cookies and pixel tags) on our Site in order to provide you with tailored advertisements across the Internet. These companies may collect information about your activity on our Site and third-party websites (such as web pages you visit and your interaction with our advertising and other communications) and use this information to make predictions about your preferences, develop personalized content and deliver ads that are more relevant to you on third party websites. This information may also be used to evaluate our online advertising campaigns.

Opting-out of Interest-Based Advertising: For more information about interest-based advertising and to understand your options, including how you can opt-out of receiving behavioural ads from third-party advertising companies participating in the Digital Advertising Alliance of Canada, please visit the Digital Advertising Alliance of Canada website at https://youradchoices.ca/ Please note that even if you opt-out of interest-based advertising by a third party, these tracking technologies may still collect data for other purposes including analytics and you will still see ads from us, but the ads will not be targeted based on behavioural information about you and may therefore be less relevant to you and your interests.

To successfully opt out, you must have cookies enabled in your web browser (see your browser’s instructions for information on cookies and how to enable them). Your opt-out only applies to the web browser you use so you must opt-out of each web browser on each computer you use. Once you opt out, if you delete your browser’s saved cookies, you will need to opt-out again.