On Monday, April 7th, MCM and Pet Therapy debuted a bold new collaboration at this year's Milan Design Week, unveiling pet-friendly products and an immersive installation that reimagines home design through the lens of play, companionship, and creativity.

Founded within Atelier Biagetti and co-created with 11-year-old Altea Biagetti, Pet Therapy is a visionary design brand that transforms everyday spaces into imaginative, interactive environments. Their philosophy of merging function with emotion aligns seamlessly with MCM’s pioneering approach to innovation, where design transcends aesthetics to create experiences that evoke joy, nostalgia, and connection.

Together, this MCM x Pet Therapy collection redefines modern living into one where pets are not just welcome, but essential to the home.

From April 8th to April 12th, visitors and their pets are invited to explore the MCM x Pet Therapy installation at Giardino delle Arti (Via Palestro 8, Milan, Italy), open daily from 10am to 6pm.

The space transforms into a surreal playground where poufs shaped like cats and dogs invite interaction, and playful furniture blurs the boundaries between function and fantasy. Set against a backdrop of glowing palm tree lights and vibrant textures, the installation brings to life the idea of a "home without limits", designed for both humans and their furry companions.

The event launched with an intimate breakfast for the press, followed by a lively high tea for creatives, designers, creators and MCM friends. Guests wandered through the whimsical landscape, discovering oversized cat sculptures, soft poufs, miniature wooden houses, and a pet bar. They also received complimentary treats for both themselves and their pets.

The night commenced with a cocktail party hosting more than 700 guests. The atmosphere buzzed with conversation, music, and a shared appreciation for design that sparks joy, connection, and a sense of wonder.

During the installation, visitors are invited to experience unique, daily activation events such as pet Pilates, dog training sessions, pet portraits and much more. Some events have limited capacity, requiring the skip-the-line installation QR access and an advanced reservation. To reserve your spot for these events, please email mcm.milandesignweek.booking@mcmwordwide.com.

During Design Week, limited quantities of the exclusive poufs will be available for purchase at the event and made-to-order online. Additionally, visitors can explore our MCM best sellers in Cognac Visetos and the newly launched parfum collection, all ready to shop.


Shop the Collection

Interested in experiencing it for yourself? Sign up at the link below to receive a personal QR code that grants you skip-the-line access to the installation.

Also, get a taste of the event with our online game, where you can virtually explore the Giardino and win a chance to receive a special MCM prize.

All pieces are designed by Altea Biagetti with Atelier Biagetti.