The original logo unites the Haus name – Modern Creation München – with the laurel leaf, a global symbol of victory, valor, and honor. Originally hand-drawn as a tribute to our Bavarian origins, this mark has served as the brand’s distinguishing identity since 1976, defined by nine leaves on the left and eight on the right.

Marking its milestone anniversary in 2026, the Haus launches a year-long celebration of craft and heritage, connecting communities through zeitgeist moments and culminating ceremoniously in the place that started it all: Munich. In celebration of this landmark year, MCM proudly unveils its 50th anniversary logo.

The Bauhaus principle of form follows function has guided MCM creations since the beginning. Rooted in German engineering, each piece – including our handbags – fuses intentional detailing with elevated style, crafted from high-quality materials that reflect our commitment to enduring craftsmanship. The result is practical, hands-free design made for modern movement.

Mobility remains at the heart of the Haus. Since 1976, when Michael Cromer created the first travel pieces, it has shaped the MCM mindset — designing for modern nomads who see the world as home.

Read the Travel Edit

Born alongside the brand itself, MCM's signature motif – Visetos – quickly became a global phenomenon. Presented in various colorways on durable Italian coated canvas, its most iconic version features the black MCM logo and Bavarian flag-inspired diamonds set against a Cognac base.

Learn more about Visetos

Music, sport, and art are intrinsic to MCM’s identity, shaping a design dialogue that feels authentic and globally resonant. From collaborations with Billie Eilish to co-creations with BAPE and BE@RBRICK, alongside partnerships in sport such as with football star Jonathan Tah, each exclusive collection is a deliberate exchange of vision and influence.

Beyond these cultural touchpoints, MCM has also created unforgettable moments across fashion and entertainment, including a collaboration with Lindsay Lohan for Crocs and the creation of a custom MCM bodysuit worn by Beyoncé in her iconic 2018 APES––T music video.

Discover All Our Collaborations

Using innovation, smart design, and a forward-thinking vision, MCM strives to follow a sustainable approach to design. By publishing a yearly sustainability report, the Haus holds itself accountable to clear, evolving environmental and social goals set forth by the Science Based Targets Initiative, grounded in climatology.

MCM's commitment shines through in its thoughtful partnerships with conscious companies like Harper Collective, its dedication to discovering alternative materials such as Mirum, Econyl, and regenerated leather, and its ongoing upcycling programs — all reflecting a holistic approach to sustainability.

Such efforts have awarded the Haus with international recognition – including the Butterfly Mark by Positive Luxury and the Leather Working Group certification – underscoring MCM's achievement in circularity and responsible sourcing.

Learn more about MCM’s sustainability efforts

Discover Digital Product Passport

Subscribe to stay informed on upcoming launches, events, and exclusive collaborations.

Sign Up Now